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Mkt Essay

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APA format 

12 Point Times New Romans Font

Need a separate abstract and conclusion 

Please cite the sources within the article. Use the source listed below, and 1-2 others to support your argument. 

Write a 2.5 Page paper in APA format to answer the following questions: What is the demographic profile of the American Idol audience. Below is a recommended outline.  

1. Cover Page (See APA Sample paper)  

2. Introduction a. A thesis statement  

b. Purpose of paper  

c. Overview of paper  

3. Body

***Answer each question***

a. Define the management decision problem confronting Melissa Marcello and Julie Litzenberger and a corresponding marketing research problem and show the linkages between the two. Cite source with in-text citations.  

b. Apply the components of the marketing research problem listed on PAGE 61 to suggest what research can be done. Cite source within-text citations.  

c. Describe key concepts to be used in the marketing research problem approach. Cite source with in-text citations.  

4. Conclusion – Summary of main points a. Lessons Learned and Recommendations  

5. References – List the references you cited in the text of your paper according to APA format.  


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